November 27, 2022

How can store wall color influence shoppers psychology


store before painting

Store after walls painting


Regarding sales, retail store walls’ color and displays are more than about looking pretty. Several studies had demonstrated that potential customers make a subconscious judgment within 90 seconds of entering a store, and 62%-90% of first impressions are based on color. 

Furthermore, 52% of shoppers won’t return to a store if they don’t like the aesthetics. So business owners need to pay close attention to the visual appearance of their stores – especially when it comes to colors because several studies had shown that colors can evoke different emotions and reactions, so you’ll want to choose a hue that suits the mood you’re trying to create in your store.

Psychology-related to wall store colors

Interestingly, 93% of purchasing decisions are based on visual appearance. That’s why businesses use color advertisements – they’re read 42% more than black-and-white ads! So if you want your retail store to be successful, it’s important to use colors that 

appeal to your target market. For example, black walls tend to make a space feel more formal, while white walls tend to make a space feel more open and airy.  

White is a popular choice for many businesses because it works well as a background for bright text or images. Conversely, white is also suitable as text on a dark background. If you want to make a statement with your wall color, consider using a bold color to make your store stand out. Just make sure that the color you choose is appropriate for your business and won’t turn off potential customers. 

So, can wall color paint affect retail business? the short answer is yes. For example, warmer colors like red or yellow can create a feeling of excitement and energy, while cooler colors like blue or green can create a feeling of calm and serenity. Of course, the effect of color on customers will also depend on the type of business and the products being sold.

For instance, a clothing store selling trendy, fashion-forward items might do well with a bold, eye-catching color like red, while a more traditional store selling timeless pieces might do better with a calmer color like blue.

In general, younger customers are attracted by the energy of vibrant and bold colors, while is believed that women prefer pink in the environment and older people like shadowy tones.

5 true stories about the effect of wall color change over sales

1. A small boutique decided to paint its walls a bold shade of red, hoping to invoke a sense of urgency in its customers. Sure enough, sales soared as shoppers felt the need to buy items before they “ran out.”

The red walls of the boutique seemed to instill a sense of urgency in them as if the products would disappear if they didn’t snatch them up quickly.

One shopper, a woman named Emily, found herself drawn toward a stunning red dress. She had been searching for the perfect one for her upcoming holiday party but had yet to find it. But as she slipped on the garment in the fitting room, she knew it was meant to be hers. The bold shade of red enhanced her complexion and made her feel confident and powerful. She couldn’t leave the store without it.

As she left with her purchases in hand, she couldn’t help but wonder if it was the color of the walls that had influenced her decision. Whatever the case may be, she was thrilled with her finds and couldn’t wait to show them off at the party. The bold shade of red may have just found its newest fan.

2. A clothing store painted its walls a soothing shade of blue, creating a calming atmosphere that encouraged customers to stay longer and browse through all the merchandise. Sales of comfortable loungewear dramatically increased.

The store’s decision to paint the walls a soothing shade of blue instantly transformed the atmosphere of the shop. Customers noticed a calm wash over them as they browsed the racks, leading them to linger longer and try on more items. Sales increased and the store quickly became known for its relaxing environment. The blue walls also had a positive impact on the employees, as they found themselves feeling happier and more productive at work. It was a simple change, but one that completely revitalized the shopping experience for all who entered.

3. A grocery store painted different shades of green in their aisles, subconsciously reminding customers to buy fresh produce and healthy foods.

The store manager noticed that customers weren’t buying as many fresh fruits and vegetables as they should be. To encourage healthier eating habits, the store decided to paint the produce aisle a bright shade of green. The produce seemed to pop against the new background, tempting customers to fill their carts with fresh items.

But it didn’t stop there. The deli and dairy sections were also painted green, subconsciously reminding shoppers to choose lean meats and low-fat dairy options. Even the packaged goods aisle received a touch of green, encouraging customers to read nutrition labels and opt for healthier choices.

The decision proved successful as sales in the fresh produce, deli, and dairy sections skyrocketed. People couldn’t resist the vibrant green backdrop and healthy options it promoted. The simple touch of color truly made a difference in promoting a balanced diet for shoppers.

4. A jewelry store painted its walls a luxurious shade of gold, instilling a feeling of luxury in its customers and driving up sales of high-end items.

The owner of the store knew they needed to do something to set themselves apart from the competition and attract high-end customers. So, he decided to paint their walls a luxurious shade of gold.

The decision paid off. Customers couldn’t help but feel a sense of luxury and opulence when they walked into the store. They were drawn towards the expensive pieces on display, eager to treat themselves to something special. Sales soared and the store became known as the go-to destination for high-end jewelry.

The owner couldn’t believe the transformation that one simple change had made. From then on, they made sure to always keep their walls a shiny shade of gold, continuing to attract wealthy customers and drive up sales.

5. A children’s toy store painted their walls a bright primary color palette, attracting the attention of young shoppers and increasing impulse buys.

This store used to have dull walls. The owner knew something needed to change to attract more young shoppers and increase sales. So, he decided to paint the walls with a bright primary color palette.

The vibrant colors immediately caught the attention of passing children, drawing them into the store. They couldn’t resist the urge to touch and play with all of the colorful toys displayed on the newly painted walls.

The store saw a significant increase in impulse buys as happy kids begged their parents for the latest and greatest toys. The once dull toy store was now a bright and exciting destination for both children and parents alike. 

Color Combinations

There are also several different ways to combine colors in retail settings. The most basic is called the monochromatic scheme, which uses multiple shades of the same base color. The other approach is called the complementary scheme. This approach combines a warm color, such as shades of red, yellow, or orange, with a cool color such as shades of blue, green, or purple. A combination using this scheme might be blue with orange.

In either of these schemes or any other combination, white, black, and grey serve as neutral colors that can be added without affecting the balance of the scheme.

Just remember also that using the right colors from your retail signage can help to increase sales and make your store more inviting to customers. In other words, if you have a logo, use its colors while selecting the paint colors for your shop.

While the study’s authors are hesitant to say that painting your walls with the right color will result in increased sales, they do suggest trying out different colors and color combinations to see if there is a difference in how customers interact with your store. With this knowledge in hand, you can paint your store walls any color you please, and rest assured that you’re doing everything possible to increase retail sales. Have you tried changing up the wall color in your store? Let Horizon Painting know how it went!